God is ras (Divine bliss). He is the Divine bliss, which has an intoxicating effect. It is not something that is experienced from worldly happiness.
Worldly happiness agitates the mind. Think about it sometime. I’m sorry to spoil your future experiences of worldly pleasures, but even if you take chocolate, or whatever is your favorite thing to eat, next time, just analyze it. When you put it in your mouth and you start chewing on it, something happens in your brain. Some electrical activity starts happening. That is why we like it so much. It excites the brain.
So that excitement is a form of agitation in the mind, whereas devotional bliss (or) bhakti ras (the bliss of devotion) or, in the case of Divine Saints who have attained the Divya ras (Divine bliss) of God, but even for us as devotees, if we start experiencing even a little hint of that in our devotion, it actually has an intoxicating effect on the mind.
It is not like worldly pleasures that excite and agitate the mind. It actually trickles down through the mind into the whole body, the heart, the brain, the body, and you feel a type of intoxication, but in a devotional way.
Getting intoxicated from worldly alcohol is tamas (the mode of ignorance). In fact, it is considered one of the five mahapāp (greatest sins). It is one of the five worst sins that you can commit in this world - to drink alcohol.
But here, God’s bliss is being compared to alcohol because worldly alcohol, material alcohol, intoxicates the mind. That is why people like it. Devotion also has a way of intoxicating the mind, but in a good way. It pacifies all the stress, all the worries, the hatred, the tension, all of that gets pacified by even a little bit of bhakti ras.
